Author and Media Futurist Gerd Leonhard talks about his plans for 2008: his new Music2.0 book, his 3rd book "Open is King - the future of Media beyond Control", his influences and the continuing extension of his work into advertising and branding. Produced by Jonathan Marks http://criticaldista nce.blogspot.com/ more details at www.mediafuturist.co m
Sharing content online is becoming a major driver of the new media economy, whether it's music, video, TV or news. Sharing creates Context, Relevance, Meaning and thereby Value. People now subscribe to People - and Mass Media(!) www.mediafuturist.co m
Only 3% of the world is on broadband today, and it's neither cheap, fast or mobile enough. This will change in the next 2-3 years, and the implications are huge: everyone shares, everyone networks with strangers-like-me, everyone co-creates, everything is connected. A video by Futurist and Author Gerd Leonhard
In an inter-connected and broadband-powered world, pedigree, age, gender, location and cash matters less and less, and reputation, creativity, trust and MERIT matter more. What will this do Advertising and Marketing? Futurist Gerd Leonhard explains.
The first of a new series called gerdtube, this video explains the differences between a narrowband or disconnected world, and a broadband connected world. Users become creators, copyright morphs into usage right (i.e. licensing), ads become content.
Gerd Leonhard speaks on The Future of Music, recorded at Canadian Music Week, March 9, 2007. Subjects: DRM, Music Like Water, the flat rate for music, the IFPI 2007 report, mobile music etc
Author, Speaker, Music & Media Futurist Gerd Leonhard talks about the most abused word in media today: PIRACY. Part of the White Board Wisdoms series, produced by Jonathan Marks (http://criticaldist ance.blogspot.com), more at www.mediafuturist.co m
Gerd Leonhard, Author, Speaker, Music & Media Futurist, talks about why the Future of Music & the Music Business is HOT, what the opportunities are, and how to take advantage of them.
In this video I I talk about what MUSIC2.0 actually means: open access, feels like free to he users, ubiquitous 'like water', licensed access not copies. A good summary of my book "Music2.0" - see www.music20book.com. Part 2 of 2
Excerpts from a panel called "Digital Rights and Wrongs", March 2007 at the Commonwealth Club in San Francisco, Filmed by Fora.tv - a good summary of discussions around the good old subject of DRM (Digital Rights Management). Gerd Leonhard (that's me ;), Ted Cohen, Richard French, and others.
My favorite bottom-line: DRM creates non-compliance.
Go to www.fora.tv for the whole session.
Gerd Leonhard, Music & Media Futurist, talks about what he thinks will happen in Media, in 2007: DRM will be toast (in music), flexible pricing and bundling will finally arrive, and artists (and their managers) will DIY more than ever before. And more!
Futurist Gerd Leonhard presents some thoughts on the Future of Public Relations: reach vs control, open vs closed, conversation vs monolog, PULL vs push... read more at www.mediafuturist.co m
Web 1.0 was about GETTING Noise. Web 2.0 is (was) about MAKING Noise. Web 3.0 is about FILTERING Noise. Web 4.0 (ouch) is about SMART NOISE (or... going deaf?).
Author and Music & Media Futurist Gerd Leonhard talks about how musicians and other creators are empowered by the Internet, and how they can employ the net to help their careers. More details are at www.music20book.com and www.mediafuturist.co m.
![Gerd Leonhard on \"ABUNDANCE - The Future of Music\"](http://img.youtube.com/vi/k6W8Kktukeo/2.jpg "Gerd Leonhard on \\"ABUNDANCE - The Future of Music\\"")
