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Movie Trailer: In celebration of the publication of Chris Anderson's book, "The Long Tail," The old world of media faces an invasion from another planet. The horror. The horror. (By Michael Markman, Peter Hirshberg, Bob Kalsey; Produced for The Computer History Museum)
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http://www.longtailb ook.co.uk offers an exclusive extract from the book. Released under Creative Commons. Produced by Apt Studio for Random House UK. With full cooperation of Chris Anderson. Music by Linkwood.
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Chris Anderson, Editor in Chief of Wired Magazine, first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail." (November 17, 2006)
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In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy.
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Publishing online and drawing visitors from search engines is a perfect example of Long Tail behavior. The majority of your search traffic will come from unique phrases people search on, rather than a few super popular key phrases.
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Do the tactics and strategies revealed in Long Tail Traffic Secrets really work?
Watch this video to discover how one student used the tactics revealed in this package to quit his full-time job!
For more information about Long Tail Traffic Secrets ...
http://www.longta iltrafficsecrets.com