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Google Marketer's Playbook: Optimization Strategies, Part 1
Posted by: GoogleBusiness
Video duration: 3414 seconds
Learn basic Google AdWords optimization strategies: account structure, ad text, and keywords.
Related: account , ad , advertising , adwords , google , internet , keywords , marketers , online , optimization , playbook , structure , text
Google Marketer's Playbook: Online Video Advertising
Posted by: GoogleBusiness
Video duration: 3382 seconds
Wondering about the latest in video ads? Google product managers discuss the trends, benefits and strategies of online video advertising.
Related: advertisers , advertising , adwords , google , internet , marketers , online , playbook , video , youtube
Google Marketer's Playbook: Optimization Strategies, Part 2
Posted by: GoogleBusiness
Video duration: 2542 seconds
Use advanced AdWords optimization tools and techniques for refining and improving your AdWords account.
Related: advertising , adwords , click , cpc , engine , google , internet , marketers , marketing , online , optimization , pay , per , playbook , search
Advertiser Education: Negative Keywords
Posted by: GoogleBusiness
Video duration: 291 seconds
Julie explains how to use Negative Keywords to improve the performance of your AdWords account.
Related: adwords , cpc , education , engine , google , keywords , marketing , negative , optimization , roi , search , sem , series , strategies , tips
Advertiser Education: Conversion Tracking & Bid Management
Posted by: GoogleBusiness
Video duration: 244 seconds
In Part II of ROI, Julie and Fred show how to set up conversion tracking and offer tips on how to manage your AdWords bids.
Related: advertiser , advertising , adwords , bids , conversion , cpc , education , engine , google , online , roi , search , strategies , tips , tracking
Intro to AdWords Editor Webinar
Posted by: GoogleBusiness
Video duration: 1283 seconds
In this webinar, Mollie Klurfeld, an AdWords specialist, demonstrates how to quickly make bulk changes in an account using AdWords Editor.
Related: advertising , adwords , agencies , bulk , changes , click , cost , editor , engine , google , marketing , online , per , search , webinar
Google Marketer's Playbook: Introduction to AdWords
Posted by: GoogleBusiness
Video duration: 3416 seconds
New to online advertising? Learn the fundamentals of Advertising with Google from an AdWords Expert.
Related: advertising , adwords , click , cpc , engine , google , internet , introduction , marketers , marketing , online , pay , per , playbook , search
AdWords Editor webinar
Posted by: GoogleBusiness
Video duration: 3266 seconds
An AdWords Editor webinar highlighting advanced functions and new features of the latest version. Hosted on June 10, 2008.
Related: 10 , adwords , awe , business , editor , google , help , june , webinar , with
Click Fraud: Anecdotes from the Front Line
Posted by: GoogleBusiness
Video duration: 4146 seconds
Dr. Kourosh Gharachorloo, head of Google's Ad Traffic Quality engineering team, speaks at the "Hurdles to e-Business" conference at Carnegie Mellon University on October 11, 2007.
Related: ad , adwords , carnegie , click , clicks , fraud , google , invalid , mellon , quality , traffic
Website Optimizer Talk, BCAIM
Posted by: GoogleBusiness
Video duration: 3856 seconds
Tom Leung (Product Manager, Google) and Raquel Hirsch (WiderFunnel Marketing) discuss Website Optimizer and the impact that content-testing can have on your bottom line.
Related: adwords , click , content , google , marketing , multivariate , online , optimizer , optimizing , pay , per , testing , website
Google Marketer's Playbook: Measuring &Tracking for Success
Posted by: GoogleBusiness
Video duration: 1281 seconds
Use advanced AdWords optimization tools like Analytics to refine and improve your AdWords account.
Related: advertising , adwords , analytics , cpc , engine , google , internet , marketers , marketing , metrics , online , playbook , search
Google Marketer's Playbook: Managing Your AdWords Account
Posted by: GoogleBusiness
Video duration: 2866 seconds
Learn how to manage your AdWords account more effectively and effeciently with tools like the AdWords Editor and more.
Related: account , advertising , adwords , click , cpc , engine , google , internet , managing , marketers , marketing , online , pay , per , playbook , search
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