The Year in Viral Advertising
According to the Wall Street Journal, Dove’s viral video sensation Eye of the Beholder was the top viral marketing campaign this year, with nearly 30 million views online. The journal just published its year end ‘Best of Ads, Worst of Ads’ list and the winners also included the likes of The Simpsons, a Cadbury ad, as well as ‘K-Fed the Insurance Salesman.’ Down at the other end, some of the big losers from the past 12 months included the Aqua Teen Hunger Force movie and a snarky Dodge ad that showed a dog being electrocuted by an SUV. Check out the entire list here at the Wall Street Journal website, and to find out more about viral advertisements online, checkout Yahoo!’s own Contagious Viral videos of the Week: Also See: K-Fed ‘Life Comes at You Fast’ Cadbury’s Drumming Gorilla How does viral marketing affect you? Let me know in the comments. -Elias, Yahoo! video Team
Rabbit Bites and One Holiday Classic
We’ll be getting to our Fringe Fridays feature in a minute, but first I’d like to congratulate Buns and Chou Chou of Rabbit Bites for winning THE 9’s ‘Mammals of the Year Award.’ Here’s their acceptance speech: And finally, since Christmas is just around the corner here’s a Fringe Fridays holiday classic, last year’s phenomenal Don’t Die Ding: Happy Holidays! -Kent, Yahoo! video Team
We Didn’t Start the Viral
Have you noticed how Billy Joel’s ‘We Didn’t Start the Fire’ has been popping up in videos about, well, video? First there was Dan Meth’s Internet People, which loosely used the song’s structure, but not its melody to give an animated retrospective on viral video: Then there was Cakke’s The Internet Stars are Viral, which used Joel’s actual tune in a kind of hyper-clip show of Internet memes: And just recently, we’ve been treated to Not Another Bubble by The Richter Scales, which borrows the song to have a laugh at this whole Internet video thing: So, is this the last we’ll hear of ‘We Didn’t Start the Fire’? Is there another song more well-suited to retrospective? Or will someone create a whole new video summing up this phenomena? -Kent, Yahoo! video Team
Delivering the Right Advertise - Price Not Available
The Problem: Delivering the Right Advertisement Your typical ad server delivers advertisements based on pre-selected filters such as Geographical Targeting, Content Channel Matching, Keyword Matching, and/or Date Scheduling. While these filters are needed and considered a norm, advertisers want, and need, more targeting control. http://www.sellandtelladnetwork.com http://www.sellandtelladnetwork.com The Solu…
Holiday Shopping Panic Relief
Today I revisited my annual day of horror, the one where I take a look at the calendar and realize it s less than two weeks till my family s Christmas celebration and I have purchased exactly zero gifts. Hopefully you don t share my personal calendar blind spot, but if you need some help here are some video channels that might kick-start your holiday present purchasing. Take a look at the videos from ExpoTV and in particular their Holiday Survival Guide. Of course if you re thinking about getting something for your favorite Yahoo! video team member, this video might be for you. -Randall, Yahoo! video Team
The 2007 Year in Review Which was your favorite?
In 2007, people watched 100 billion videos online, in the U.S. alone. Some became viral, spawning remakes, spoofs, and reaction videos. From Chris Cocker s plea to the silly Dramatic Prairie dog and the talented Filipino prisoners they entertained, inspired, or embarrassed us. Our friends in Yahoo! News put together this video that takes a look at the best and worst videos of 2007. Read more and find links to the videos in this article. Which 2007 Web video hit was your favorite? Vote below, and stay-tuned to Yahoo! video, where we will be showcasing the most popular videos of 2007 for the rest of this year. - Bethany, Yahoo! video Team The videos: - Dramatic Prairie Dog - Miss Teen USA - Dove: Evolution of an Ad - Filipino Prisoners Do Thriller - Leave Britney Alone - Chocolate Rain - Battle at Kruger - Haitian UFO - Paul Potts Sings Opera - David Hasselhoff Drunk
Embedding videos in Yahoo! 360
Hey Everybody,There have been a lot of questions lately about embedding video in your blogs. Here are some earlier posts we did on video embedding that should help you out.-Kent, Yahoo! video Team
We Didn’t Star the Viral: Redux
Hey Readers, Just in case you’re counting, there are now four ‘We Didn’t Star the Fire’ year-end wrap-up videos. If you count Dan Meth’s Internet people, that makes five. Of course you shouldn’t really count Internet People because it doesn’t use the song. But my theory is that Mr. Meth started the ‘Fire’ (so to speak), and the folks at JibJab, Wallstrip, Cakke, and the Richter Scales just carried the idea to its logcial (and simultaneous) conclusion. So, in case you missed them here are the latest entries: Wallstrip: STOK TIKR SING ALNG JibJab: In 2007 You can watch the others here. -Kent, Yahoo! video Team
Yahoo! video Welcomes the Pit
What is The Pit? It’s the People’s Improve Theatre in New York City. They’re the folks behind the hilarious Cooties video we featured over the weekend: They’ve uploaded eight other videos to us, including this video featuring Fred Schneider of the B-52s: These are some seriously talented folks. If you’re in New York, you can see all kinds of live performances at their theatre. In the meantime, keep an eye on their channel for more funny. -Kent, Yahoo! video Team
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January 4th, 2008 at 6:16 pm
[…] The Year in Viral Advertising According to the Wall Street Journal, Dove’s viral video sensation Eye of the Beholder was the top viral marketing campaign this year, with nearly 30 million views online. The journal just published its year end ‘Best of Ads, Worst of Ads’ list and the winners also included the likes of The Simpsons, […] […]
January 5th, 2008 at 2:19 am
[…] The Year in Viral Advertising According to the Wall Street Journal, Dove’s viral video sensation Eye of the Beholder was the top viral marketing campaign this year, with nearly 30 million views online. The journal just published its year end ‘Best of Ads, Worst of Ads’ list and the winners also included the likes of The Simpsons, […] […]
January 5th, 2008 at 9:25 am
[…] The Year in Viral Advertising According to the Wall Street Journal, Dove’s viral video sensation Eye of the Beholder was the top viral marketing campaign this year, with nearly 30 million views online. The journal just published its year end ‘Best of Ads, Worst of Ads’ list and the winners also included the likes of The Simpsons, […] […]
January 6th, 2008 at 1:23 am
[…] The Year in Viral Advertising According to the Wall Street Journal, Dove’s viral video sensation Eye of the Beholder was the top viral marketing campaign this year, with nearly 30 million views online. The journal just published its year end ‘Best of Ads, Worst of Ads’ list and the winners also included the likes of The Simpsons, […] […]